https://www.ananyaarora.com/about daily 0.75 2023-12-20 https://www.ananyaarora.com/work daily 1.0 2025-10-07 https://www.ananyaarora.com/work/handspring-health monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/d97347ac-8f31-41c5-aa87-504c1acbff64/Desktop+-+11.png Work - Handspring Health B2B landing page for pediatricians and school counselors with Book a Call CTA. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/07eb823f-1387-4229-aacc-d7906cc524d6/Desktop+-+12.png Work - Handspring Health Booking form to schedule a referral call. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/d358562d-fe6f-447b-b77d-ab3656b8be2e/Desktop+-+13.png Work - Handspring Health Handspring Institute programs listing with CE credits and dates. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/b0aeac92-aad3-4f11-81c9-b7a5b5e10fbd/Desktop+-+15.png Work - Handspring Health Landing page https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/30d7be03-ffea-4555-87f3-772a83784c0a/Desktop+-+14.png Work - Handspring Health Clinic one-pager and school referral handout mockups. https://www.ananyaarora.com/work/flute-n-feather monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/2527fe67-9567-4c07-b549-c09afd1b0c6f/Desktop+-+6.png Work - Flute n Feather Parent onboarding, user creates a child profile before first use. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/90431e53-abad-406c-93b2-1e2bd109ec02/Desktop+-+7.png Work - Flute n Feather Fast setup with kid-safe defaults; configures the tutor agent to the child’s age and interests. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/e2435279-6e79-4077-a11b-d223d68e98c5/Desktop+-+8.png Work - Flute n Feather The home screen uses a card-based interface with each card representing a new subject; AI tutor agent suggests the next lesson; progress is visible on each card. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/24fa3fd9-bd05-4faa-adb3-db751738edd8/Desktop+-+9.png Work - Flute n Feather The core loop—learn, ask, quiz—tutor agent answers; quiz writer agent adapts questions from what the child asked. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/4deaa9b1-372e-465e-b6c4-746c028b00df/Desktop+-+10.png Work - Flute n Feather Weekly progress at a glance—insights agent surfaces topics asked and time on task. https://www.ananyaarora.com/work/bowtie1 monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/a6987294-af26-4a01-b220-6feaa9811a4a/Desktop+-+1.png Work - Bowtie Workflows at a glance — shows AI-drafted items awaiting review. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/32063275-ddf4-43c9-9195-dbe62564f0ad/Desktop+-+2.png Work - Bowtie Upload → analyze (AI Answering Agent) → review (human) → export — clear states, auditable edits. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/cc9b04d5-82ba-41c9-af1a-b3038f817856/Desktop+-+3.png Work - Bowtie Reports with search/filters — stacked volume by type, quick stats, and recent exports. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/9b38a002-7490-40ba-bbad-6608199818fb/Desktop+-+4.png Work - Bowtie Searchable LOI index — owner, status, and days since creation to prioritize reviews. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/a496ed4a-a72e-416a-a637-94322337e722/Desktop+-+5.png Work - Bowtie Docs hub + in-context deal terms (Term Extraction Agent) and hot-sheet timeline of negotiation changes — row-level status and notes. https://www.ananyaarora.com/work/holiday-advent monthly 0.5 2023-01-17 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/a04a406c-cb2c-41ed-bf08-8db82ceeb5f9/Frame+45.jpg Work - Vinebox: Holiday Advent Final product page after testing the variations below https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/1800a7eb-2977-42ac-a507-988734cbf174/Frame+26.jpg Work - Vinebox: Holiday Advent Advent product page variations developed for testing https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/694389f8-59af-4fca-bb88-15a80256c8b1/Frame+36.jpg Work - Vinebox: Holiday Advent Designed an alternate page layout for the advent calendar landing page. Themed around naughty & nice concept https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/eb6c5420-e219-4fca-b0e3-438035d59c64/Frame+32.jpg Work - Vinebox: Holiday Advent Post-purchase page, to learn more about the wines. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/5f297a77-a948-40dc-97ff-a318058cb493/Frame+35.jpg Work - Vinebox: Holiday Advent https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/641cc17c-7b0d-4256-9e19-5ebb06fb4bca/Frame+33.jpg Work - Vinebox: Holiday Advent https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/844c4169-cf0c-4fb3-b2a8-f191e95c7e56/Frame+34.jpg Work - Vinebox: Holiday Advent https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/fd51619a-c8e7-4f73-8a4a-ad6bb0874c28/Frame+47.jpg Work - Vinebox: Holiday Advent https://www.ananyaarora.com/work/vinebox-core-user-journey monthly 0.5 2023-01-20 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/8c22aad4-8110-4e99-8179-81657a97076d/Frame+37.jpg Work - Vinebox: Core User Journey A collection page was introduced as we added the option to purchase one-time boxes The quarterly subscription box was redesigned for improved usability and a more seamless user experience by reducing the number of screens the user goes through to sign up. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/73b779df-0ee9-43b1-883a-607b303dfa27/Frame+39.jpg Work - Vinebox: Core User Journey A one-time purchase product page was introduced. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/5a225c3a-c03b-43a2-ae55-556a8c4042f4/Frame+38.jpg Work - Vinebox: Core User Journey The quarterly subscription box user journey was redesigned for easier interaction and to reduce friction by cutting down the number of screens the user goes through before placing an order. https://www.ananyaarora.com/work/bia-organics monthly 0.5 2023-01-20 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/f208e068-5f2b-435f-93fd-2f4ebb2b2131/Frame+50.jpg Work - Bia Organics https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/fe4ecbbc-fcef-4d72-9b89-fde540d54e63/Frame+49.jpg Work - Bia Organics https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/42647ad1-4ad0-4fa4-be7e-84e23799a00b/Frame+48+%281%29.jpg Work - Bia Organics https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/10e30398-fca7-4bf8-8e0e-d72e4988dcfc/Frame+46+%281%29.jpg Work - Bia Organics https://www.ananyaarora.com/work/archive-print monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/c8b0ed5c-5bc7-482e-af97-3716107bae77/Frame+31+%281%29.jpg Work - Archive: Print https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/a835cded-8309-471a-a690-c8fcd56e2593/Frame+27.jpg Work - Archive: Print https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/7cbb2c30-f14a-45ba-9aab-df60f126815b/Frame+57.jpg Work - Archive: Print https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/75f38555-d153-4520-8a7a-d21299a0b8a6/Frame+29+%281%29.jpg Work - Archive: Print https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/71bb466a-a460-4939-9378-12ad840c4779/Frame+30+%281%29.jpg Work - Archive: Print https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/c3bddcc2-9db9-4171-8cad-6491ecb73033/Frame+28+%282%29.jpg Work - Archive: Print https://www.ananyaarora.com/work/archive-digital monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/3c39c759-41cb-4a49-963e-ca75e31de336/Frame+40.jpg Work - Archive: Digital Designed an e-commerce storefront for a photography collective using Shopify. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/f1d54f2f-f5cf-4d90-ac12-3c53a2a328a2/Frame+43.jpg Work - Archive: Digital Redesigned an e-commerce storefront for Mignonne Gavigan, the jewelry brand. The website was built on Shopify. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/7d790d18-e066-4659-8126-39b54159d0e7/Frame+42.jpg Work - Archive: Digital Thesis project website. A documentation of the experiments I conducted for my research. Invisible change involved changing human behavior without intervening. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/3712ab1d-88fa-4b3a-89fa-80e33cd2bc43/Frame+41.jpg Work - Archive: Digital Personal project. Representing the gripes of New York City from the data collected from the 311 submissions https://www.ananyaarora.com/work/usual-knowlegde-base monthly 0.5 2023-01-14 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/74484e98-515a-4807-89d1-fd9a5a71dfaa/Frame+18.jpg Work - Usual: Knowledge Base https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/568d82b0-0d14-4930-91d3-c5db40072081/Frame+19.jpg Work - Usual: Knowledge Base https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/f845683d-eea9-496a-a678-fa4b7fb5d65d/Frame+20.jpg Work - Usual: Knowledge Base https://www.ananyaarora.com/work/usual-rose-garden monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/f85170af-67de-4a7c-9955-14df917b7109/Frame+13.jpg Work - Usual: Rosé Garden https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/33592a9a-5fa7-4913-8bc6-824a93e84e6c/Frame+14.jpg Work - Usual: Rosé Garden https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/9fe1bb05-3fca-4aa9-a70a-426465e332a8/Frame+56.jpg Work - Usual: Rosé Garden https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/2ee37a8f-d2e7-4ed9-912a-cf89dbffcbff/Frame+15.jpg Work - Usual: Rosé Garden https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/e2d2f830-3e6f-4b1d-84f0-b307974fa665/window-decal---rose-garden.jpg Work - Usual: Rosé Garden https://www.ananyaarora.com/work/usual-core-user-journey monthly 0.5 2023-01-20 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/d5198dc6-f433-473b-8e12-1b0bb54554dc/Frame+21.jpg Work - Usual: Core User Journey Current Usual homepage: Product-focused, A/B tested. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/28cdd8eb-be21-418e-b65f-9ea4e5cf5943/Frame+22.jpg Work - Usual: Core User Journey Alternate Usual homepage: Value proposition focused. A/B tested. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/d5e7de4d-9930-4c26-8def-aa9b1193c772/Frame+25.jpg Work - Usual: Core User Journey https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/1ff16fd1-a67d-43a0-852e-afc3c6907d13/Frame+23.jpg Work - Usual: Core User Journey The product page evolved to be more value proposition focused. Updated to include customer reviews on the top. Decluttered the e-commerce section and created a hierarchy between monthly and one-time purchase options. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/929a5ed8-d10b-4582-ad2e-c9fdac1f4ede/Frame+55.jpg Work - Usual: Core User Journey The initial product page was updated to test the success of a monthly product offering. After analyzing the results, the updated product page (shown above) was shipped. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/ab95a8eb-eaac-489e-869c-46858331ce5b/Frame+24.jpg Work - Usual: Core User Journey Cart overlay design updated to fit above the fold with added functionality. Reorganized to remove clutter for seamless user interaction. https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/7610f513-75b9-4865-98c1-756ffbaafc90/Frame+54+%282%29.jpg Work - Usual: Core User Journey Initial cart overlay design. https://www.ananyaarora.com/work/usual-spritz monthly 0.5 2023-01-19 https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/97cb3fae-1a7d-4609-be52-cc7927d16fc8/Frame+8.jpg Work - Usual: Spritz Launch https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/3c8fb082-57d1-4285-86d2-b4b6d65dcaf1/Frame+7.jpg Work - Usual: Spritz Launch https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/0fcab334-71fe-4201-a51e-8282230baa24/Frame+11.jpg Work - Usual: Spritz Launch https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/5ed4aed8-4a0f-49d7-bf1d-88dda2aab998/Frame+9.jpg Work - Usual: Spritz Launch https://images.squarespace-cdn.com/content/v1/63bee25d8dd19504da0ddfa4/de614092-1ae5-4285-994a-9e4462f89d72/Frame+10.jpg Work - Usual: Spritz Launch